Digital Marketing Analytics
Digital marketing is the promotion of a product or service through one or more forms of electronic media. Digital marketing is so prevalent these days; it’s become an essential promotional piece of any successful business who uses electronic media to promote products or its brand. A huge benefit of digital marketing versus the traditional approach is how you can analyze your campaigns and marketing efforts through different channels, to finally assess your strengths and learn from your weaknesses. Generally, these digital channels not only include the internet, but also television, radio, apps, or podcasts.
The benefits of digital marketing include the ability to grow and establish a trusted, loyal fan-base, getting to know clients through social media and the web to anticipate needs and also establish patterns of buying trends. At the same time customers have instant access to information and you have personal communication for meaningful engagements.
REDUCE COMPLEXITY AND COSTS IN MARKETING
Gaining access to all customer data and marketing data helps you increase the value of your digital assets. This in turn is important so that you can understand your customers better. We help you go through huge data volumes between multiple channels to extract the right data for your marketing strategy.
IMMEDIATE TRACKING AND REPORTING
Big data is breaking down barriers. Real time analytics can now help with real time approach decisions based on relevant data and powerful analytics. You can now gain visibility into how marketing is doing each step of the way. Understand your customer interactions, gain customer intelligence through your data and manage your relationships with your customers by creating dynamic interactions in response to their actions and wants through the most important channels.
Events such as sales promotions, unusual weather, etc. can greatly affect forecasts. Now you can see what your current readings are and what lags and trends occur due to a range of factors, from geographic areas to holidays. You can now see the trends, like a boost in sales in certain weather or a decline in sales during specific holidays, and plan for situations accordingly.
With the increase in mobile data and social media availability, we can help you to streamline marketing processes. Analyzing this data could give inputs into how you can use this for your benefit. Our analytics expertise can be used for integrated or stand alone marketing projects.
Analyze your data for a marketing advantage
- Current state analysis
- Process management
- Organization staffing
- Tech gap analysis
- Click Stream Data
- Pay Per Call (PPC) Data
- Data quality management
- Master data management
- Cost per lead data